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Stock NOVO is trading near a low and could bounce!
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Thursday, 03 April 2008
10 years ago people were afraid to buy books online, now people are buying diamonds online.  This type of progression will continue and companies like NOVO will reap the profits. Like I said in my previous email, I believe of all the diamond sellers online right now NOVO is the most undervalued and will see the most potential. The gains from these levels could be astronomical!!!

Online jewelry is a big industry and NOVO plans to be a huge player in it.  Their numbers don't lie!

Online jewelry sales are growing at a fast pace!

According to Forrester Research, online retail sales will nearly double within five years from $172 billion in 2005 to $329 billion in 2010.

NOVO prides itself on the highest quality standards in the industry and provides consumers with unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers.

NOVO also ensures that their diamonds are conflict free diamonds.

Conflict free diamonds are diamonds that have been mined in countries where there are no conflicts or civil wars and most of these countries adhere to a stringent regulation to control the exportation of diamonds called the Kimberley Process!

I respect companies like NOVO considering that the lust for diamonds has killed thousands!

Just last December, NOVO launched the newest addition to their already existing line of approximately 600 unique jewelry pieces -- The Sareen(TM) Collection.

NOVO CFO Mark Neild commented, "Having online exclusivity is very important to us, and is a strategy that we will continue to vigorously pursue. The Sareen Collection is a very attractive and unique product offering of extremely high quality. We are committed to offer our customers exceptional quality such as this and it is doubly pleasing that this collection is also unavailable at any other website."

According to Forrester Research, people bought $3.4 billion worth of jewelry online in 2005!

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To ensure the value of a diamond has been properly determined, NOVO realizes that an independent laboratory should inspect it.

NOVO prefers diamonds certified through GIA, AGS or EGL (USA). These laboratories have an excellent reputation in the North American market for providing accurate and consistent un-biased reports.

NOVO has a collection of stunning ring settings that can be matched with a diamond from their fine selection of certified diamonds.

NOVO only sells certified loose diamonds that meet strict quality standards.

Worldwide jewelry sales will grow 4.6 percent per year to reach $185 billion in 2010 and $230 billion in 2015, according to Gem and Jewellery Export Promotion Council of India and KPMG.

NOVO is also registered with the Better Business Bureau.

NOVO knows that there is a great market for jewelry online!

So many people shop online!

According to Jupiter Research, the "average online spending per online buyer increased from $667 [in 2005] to $742 [in 2006], an increase of 11 percent."

JupiterResearch expects online spending to reach $1,039 per online buyer in 2011!

NOVO is in a sector where companies like Blue Nile have made $252 million in sales in 2006!  Both sites even look similar.  Add NOVO to your watch list and do your own research.

NOVO has also been on an aggressive growth track.  If you scan over all the news you see the kind of growth they are reporting.

Novori, Inc. (OTCBB: NOVO) Reports Higher Sales
Marketwire(Thu, Mar 27)
Novori Inc. (NOVO) Named Exclusive Online Distributor for Tulip(TM) Collection
It's amazing how low NOVO is trading compared to competitors.
More information about NOVO is available at their website:
There's only a few major diamond sellers online with Blue Nile being the biggest.  I think NOVO has a good chance at becoming a major player.
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