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By Chris Johnson
Dear Reader,
There’s a phrase that traders use from time to time that applies well to this market – “rip your face off.”  We use it to refer to the volatility the market has seen over the past two days thanks to the decisive (tongue firmly planted in cheek) action from the Fed.
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Chipotle Serves Up a Tasty Meal for Shorts
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Tuesday, 08 July 2008
Chipotle Mexican Grill (CMG:NYSE) is another highflier that’s been beaten up in this tough market.If you haven’t eaten there, Chipotle makes amazing burritos.The trouble is, with the price of food going up, the cost to make those burritos has been rising, too.
And Chipotle hasn’t been able to pass on those cost increases to customers due to the slowing economy.
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About two months ago, Cash McDash highlighted CMG as a potential short. (You can read that episode here: “Cash Tours the Dark Side.” ) The stock is down about 15% since then... not a bad return for two months’ holding time.

The great thing about names like CMG is that it’s possible to make money both ways. When the IPO came out, Cash knew Chipotle was going to be huge (based on exclusive info from his Wall Street contacts). So he went long and made a lot of money for his clients on CMG.
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Then later on, when the stock got ahead of itself and costs began to rise, he made another big chunk of change with a shorting call. It was a great long on the way up, and a great short on the way back to earth.

You can make these kinds of trades, too -- long and short -- by participating in Taipan’s newest trading service, IPO Confidential. Take a look.

Warm Regards,

JL

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