- BANI is planning to market their class jewelry

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BANI is planning to market their class jewelry

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BANI is planning to market their class jewelry

Thursday, 07 August 2008

Some fads come and go but the hip hop style is here to stay whether you like it or not.
Remember the CROX shoe fad which shot the stock from just a few dollars to over $75!! There's a reason why it's back down at $4 because those shoes are ugly.
BANI and their hip hop style is something the kids like and the celebrities are backing, and it's going to be around a long time!!

Since BANI is still unknown in the investment community this may be a prime opportunity to get involved early. Make sure you add it to your watch list!!!

BANI released some exciting news this evening concerning a new hip hop urban line of jewelry that will marketed to many schools across America.

If you're old like me you probably know that class rings have always looked the same since the early 1900s but times are changing and BANI has stepped up to the plate to answer this need.

"The students of today like flash; eye dazzling jewelry and that is exactly what we created for them." Says Derrick Holmes of BANI.

BANI realizes that hip hop today is more than just music, it's a style!

BANI is a manufacturer and distributor of quality watches and fine jewelry.

BANI combines innovation and "urban funk" into all of their products.

The urban style has come a long way and is still going.

In the early 80s, Adidas and Nike latched on to the emerging hip hop style that was hitting America.

Then P. Diddy and other hip hop moguls became aware of how lucrative hip hop in fashion was.

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"We started off about three or four years ago with Sean John, and to our excitement the business just exploded and opened the doors to a whole new department," says Kevin Harter, men's fashion director at Bloomingdale's in New York.

BANI realizes how important fashion is.

Each year, over $250 billion is spent on fashion!

BANI was founded on the principal that fashion, elegance, and watch design can all converge together to create not a watch but a work of art.

The urban market is neither ethnic or geographic, it is a mindset," explained Guy Primus, executive director and senior analyst of UrbanIQ. "It is a consumer group with more than $890 billion in spending and the power to influence mainstream culture, both here and abroad."

BANI realizes that in hip hop, next to clothing, jewelry is what people like to show off.

You constantly see rappers and celebrities showing off their bling on television.

BANI CEO Derrick Holmes is now marketing his bling towards the high school market.

BANI CEO Derrick Holmes said "I created Esteem Enterprises (a wholly owned subsidiary of Banneker, Inc., BANI) to do the marketing for the school market and develop relevant products that resonate with today's youth. My designs are about presenting a successful image. I like to honor the people I admire, whether it's in a watch's name or the image on its face. Through Banneker, Inc., Phat Farm, Baby Phat and Deréon, each took that concept and applied it to high school memorabilia, giving students products influenced by the people and styles they look up to."

BANI's new line is inspired by hip-hop fashion, with a lot of flash and sparkle. While the materials are high quality, the prices are kept affordable through replacing diamonds with crystals and silver with stainless steel.

There are thousands of high schools all across America! What a market!

BANI is planning to market their class jewelry worldwide, which makes profit potential remarkable in my opinion.

"Some of it is 'bling-bling.' A lot of the influences are from what you see on a lot of music videos, which is what teens are buying. It's what they see and admire. It matches them," Holmes said, adding, "This style was clearly not in any catalog before us. We brought it mainstream.

Though it is labeled urban style, the product line is not so much geared toward a geographic location, but it is more for people with a similar mindset. "It's not just in the 'hood or tenements. It's in the all-white countryside. It's even in 90210. It's everywhere. This year we intend to take the line worldwide."

According to ComScore, online jewelry and watch sales increased 32% in the second quarter of 2007.

Even Russell Simmons, one of the world's richest hip-hop entrepreneurs, is on BANI's Board of Directors!

For more information on BANI, visit their web site at:
Source : HotOtc

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